Emergency Room Overcrowding Toolkit Samples
Public Service Campaign Addresses National Overcrowding Issue
This campaign focuses on educating the public about the national ER overcrowding situation, an issue which not only affects patient care but also patient satisfaction in hospitals across the country.
Those interested can purchase one-year usage of the campaign in their market. The campaign toolkit includes:
Also included in the packet are all of the public relations materials needed to launch the campaign – a news release; local, state and national backgrounders; a media lead sheet; an op/ed piece; and an electronic invitation for a news conference launch.
Emergency department overcrowding is one of the biggest issues facing hospitals nationwide. A survey released early in 2002 by the American Hospital Association found that 90 percent of large hospitals’ ERs were at or over capacity, and 60 percent of hospitals nationwide felt they were filled to capacity and could not easily accommodate additional patients. According to the Centers for Disease Control and Prevention statistics, there were 108 million ER visits in 2000, up 14 percent from 95 million visits in 1997. In Tennessee, those increases have been even more dramatic. According to information released by the Tennessee Hospital Association in late 2002, the number of emergency room visits at the state’s hospitals has increased 31 percent in three years, more than double the national rate of increase.
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